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  • Aberfeldy New Village LLP submits plans for 1,600 new homes, town square and public park for E14

The Aberfeldy New Village LLP – a joint venture partnership between EcoWorld London and Poplar HARCA – has submitted a planning application for a new masterplan that will be the next stage of its 20-year-long regeneration project in Aberfeldy, East London.

Alongside much needed new housing, the masterplan will deliver an enhanced local high street, with up to 25,500 sq ft of new retail space and up to 29,100 sq ft of new offices. There will be 40,440 sq ft of new public realm, including a public park, Highland Park, of up to 30,300 sq ft and a new town square at the end of Aberfeldy Street. Connections will be created across the A12 to improve links to Poplar and Newham.

The workspace area, Enterprise Yard, will create employment opportunities and space for creative industries. It has been designed as a continuation of the successful Poplar Works development nearby, which offers workspaces to fashion graduates, bringing fashion back to its East London home.

The new masterplan is being designed by architects, Levitt Bernstein, working alongside a design team comprising of Morris+Company, LDA Design and ZCD Architects.

The local community have been extensively involved in the development of the plans with 90% of respondents saying they supported the details of the masterplan in response to the latest round of consultation. This follows an estate regeneration ballot last year, where 93% of residents voted to support regeneration in a 91% turnout. All current residents wishing to remain in Aberfeldy have the option to do so, in a like-for-like home on the same tenancy terms and rent levels.

A new walking and cycling route created via a repurposed underpass aims to encourage active, safe travel as part of the regeneration’s wider vision to achieve a healthy, child-friendly neighbourhood. The plans also include electric car charging points and enhanced green space via improvements to local streets, parks, and public spaces. Some of the buildings will have green and biodiverse roofs.

Heng Leong Cheong, Chief Executive at EcoWorld London said:

“We are proud of the positive change we have already delivered at Aberfeldy Village and this new masterplan will build on the success of our decade-long partnership with Poplar Harca. We are very grateful to have received such strong support from the community for our plans to deliver new homes, community facilities, a revitalised commercial centre and green spaces in Poplar. We look forward working together with them, Poplar Harca, LB Tower Hamlets, the GLA and TfL to make this exciting and ambitious masterplan a reality.”

Poplar HARCA Chief Executive, Steve Stride said:

“This application is a once in a generation opportunity to deliver the homes, workspaces and community facilities that this area of Poplar so desperately needs.  The Aberfeldy LLP is committed to working with residents to deliver real change that makes Tower Hamlets a better place to live. 50% of the new homes to be built in the first phase as part of the transformation of Aberfeldy Street will be affordable. We hope to welcome the first residents into their new homes in 2024.”

Jo McCafferty, Director at Levitt Bernstein said:
“We are delighted to have led the design of the new masterplan with Morris+Company, LDA and ZCD Architects in a genuinely creative and collaborative community-led process. Collectively, we have worked together with such an inspiring group of local people of all ages – from two local schools, businesses, local homes and the Residents’ Steering Group to create an ambitious masterplan which unlocks the historic severance of this part of East Poplar, and creates a new neighbourhood of character, variety and identity, woven from its diverse community and rich past.”

Miranda MacLaren, Director at Morris+Company said:
“We are thrilled to have submitted our detailed planning application for four distinct areas within the wider masterplan in collaboration with Levitt Bernstein, LDA and ZCD architects. Sitting at both the heart and edges of the new development our proposals include 50% affordable homes, improved parks, streets and new connections leading to a new vibrant local high street and square. The designs have been developed through continual conversations with the local community, placing Aberfeldy’s strong existing identity at the centre of an exciting vision for the future. The proposal will bring new homes and community spirit into a truly diverse neighbourhood for all.”


The new masterplan is an extension of the previously approved Aberfeldy Village Masterplan, which received outline planning consent in 2012. Phases 1, 2 and 3a have been completed on site and are now occupied.  Phase 3b is currently on site and is due for completion within the next year, by which time the project will have delivered 901 homes of all tenures alongside a residents’ gym and lounge, a 75,350 sq ft public park, a new community centre and public art created in collaboration with the community.